Social Networking Service for Developing Countries: Path to Social Change
Filed under: Parenting

The inception of social networking service transformed the way people interacted with each other. In real terms, it helped to connect the whole world under a single roof called Facebook or Twitter. This simplified the process of information sharing, which gradually, became dangerous for those afraid of being exposed. Today, social media emerged as a platform that allows individuals to express at their will; for example, Twitter satisfies the instant gratification of the exclamation, while blogs allow a more durable articulation of complex ideas.

In practical terms, social networking website design helps us to share even the most trivial things of our lives, ranging from the details about our meal last night to the most valuable comments on politics. Community portals help individuals break-free from the manacles of politicians and government. Many articles take us through the role of social network development in various arenas; however, I could find diminutive content about the role of social media in the developing countries. In this article, we will try to unearth the most common perspective.

It seems so obvious that countries like United States have the largest population using the social networking sites; however, a research from TNS Global (a London-based market research firm) suggests just the opposite. According to the researchers, the findings indicate that the citizens of a wealthier country take internet for granted than to the citizens of the developing country, who embrace a new technology. Why?

In my view, the excessive usage of social networking in developing countries has something to do with the social change through media. A free and independent media plays an important role in monitoring public and holding them accountable. Only a few common citizens had a privilege to approach the media, or participate in the seminars, to present their ideas prior to the advent of community portals. Social networking web site development emerged as a public media platform where users can air their views, bringing the social change. This mainly happens in the countries that have repressive governments that restrict media due to several reasons, one of them being limited financial resources. In such environments, community portal development facilitates openness and transparency in spite of restrictions imposed by the states.

Arab countries and several other Asian countries exemplify the use of social media for the social change. Political changes do exist; however, social network development also empowers the tech community to spread news, share images and videos, and organize friends to stand up for a cause. For example, the Forrester analyst, Jeremiah Owyang, in China inspired people to donate money to claim for the lives of 50,000 people affected by the devastating earthquake. Similarly, community portal design like YouTube has also helped users by exposing several top bureaucrats from various countries, who showed involvement in illegal activities. The Haiti cause also received much of the publicity through the social media involvement.

All in all, social networking development in developing countries plays a vital role. It can be seen as a positive step towards improvement and a leading step that will help change the country’s status from “developing” to “developed”.

Turtlejet is a Louisville Kentucky based IT services and solutions provider that excels at designing, conceiving, developing and deploying solutions in the mobile application development segment. It has formed its niche in social network development.

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